Every year Toyota GB invites its best-performing dealers across the national network to its annual BRIT, which stands for Best Retailer In Town, Awards Ceremony. The ceremony is usually held at the historic St. Pancras Renaissance Hotel in London. The event concept was set up in 2014 to reflect Toyota President Akio Toyoda’s continued focus on the importance of delivering exceptional service at a local level as well as for dealer commitment.
BRIT scores are accumulated throughout the whole year across all 7 key areas – Customer Service, Development of Staff, Finance Acumen, New & Used Car Sales, Marketing and After Sales.
During the event attending dealerships are aware of what categories they've been nomitated for but no one knows what place they managed to take at the end of the year, as it is Toyota's best kept secret. Evening's culmination is the award for ‘Best Retailer’ which is the dealership who has scored highest in every one of the 7 categories combined.
For the second year running, ‘Best Retailer’ was awarded to the North East’s very own Hodgson Toyota Gateshead, which is part of Hodgson Motor Group established in 1959.
David Lowes, Hodgson Motor Group Dealer Principal, commented ‘This is the highest honour in the Toyota GB network and goes to all the hard-working staff back at Hodgson Toyota Gateshead. We’re delighted to have won this award for the second time in two years – that’s no fluke!’
If customer service and excellence is important to you, then why not visit Hodgson Toyota Gateshead and see it for yourself why they are the No.1 Toyota dealer in the UK?